Website & Documentation Redesign
- Refined Messaging: Conducted competitive analysis and applied a messaging framework to articulate Airflip’s key benefits. By working backwards from personas, I aligned messaging with user needs, highlighting the most impactful features to solve their pain points effectively.
- Engaging Visuals: Created step-by-step workflow videos and animations using Screen Studio to simplify complex features, making them more accessible and visually compelling.
- Optimized Call-to-Actions: Enhanced CTAs through revised text, strategic placement, and visual design improvements, driving higher user engagement and conversion rates.
- Robust Help Center: Designed an intuitive documentation site using Mintlify. It includes detailed product guides, terminology definitions, and user-centric content tailored to resolve common pain points.
- Seamless Integration: Linked documentation directly to platform features, allowing users to access relevant guidance in real-time without leaving the product.
Measurable Impact
- +15% Website Engagement: Increased engagement through refined messaging and visuals.
- Boosted Demo Requests: Strengthened Airflip’s market positioning, reflected in higher demo requests from the landing page.
- Reduced Inquiries: Comprehensive documentation significantly decreased inbound customer support questions.
